For local businesses in Murray Hill & Turtle Bay

Your neighborhood is telling you what it wants.

SOFE helps you listen, respond, and make it happen. See what residents are asking for and how ready they are, then give them something to show up for.

Request an inviteHow it works

Free during the pilot. We review every request by hand.

A pizzeria's view this weekSample view
112neighbors answered
34ready to commit
Frimost-wanted day
Detroit-style pepperoniWeekend food · asked 3 days ago · 41 neighbors, 18 ready to commit
Make it happen
Grandma pie, fresh mozzarellaWeekend food · asked 3 days ago · 30 neighbors, 7 ready to commit
Ask a follow-up
Sunday game with wingsGame day · asked by a neighbor · 29 neighbors, 9 ready to commit
Make it happen
Ready to commitLikelyInterested

“Ready to commit” means preorder, reserve a spot, or help organize, depending on the question.

How it works

Listen, respond, make it happen.

A few minutes a week. You act only on the ideas that fit your business.

  1. Listen

    Neighbors are asking

    Which game would you love to watch with wings and a beer?

    87 answers this week

    See what neighbors want this week, or ask a question of your own.

  2. Gauge it

    29 interested

    9 ready to reserve a spot · Sunday 1 PM is most wanted

    Every answer shows how ready people are, so you can plan before you start.

  3. Respond

    Your post

    Sunday game, wings, and a table

    Sun 1 PM · 24 spots

    Post to the Pulse

    Set the date, the price, and how many. SOFE helps you write the post.

  4. Make it happen
    Friends sharing a drink at a neighborhood bar

    Neighbors book with you directly. Afterward you see who came and who came back, in totals.

Listening, not advertising

Neighbors ask. You answer.

Advertising starts with your money and hopes someone wants what you have. The Pulse starts with what people already want.

AdvertisingSOFE
Who starts itYou pay to be seenNeighbors say what they want
What it costsEvery click, boost, or postFree during the pilot
What you learnHow many people saw itHow many would buy, and which day
Your customersReached through the platformOrder and pay with you directly
What you could make

Something neighbors already said they want.

Fresh roasted coffee beans in a kraft bag
Coffee shops

A neighborhood coffee club with one weekly pickup.

A pan pizza with fresh mozzarella, basil, and cherry tomatoes
Restaurants

A weekend special neighbors voted on, ready to preorder.

Friends sharing a drink at a neighborhood bar
Bars

Game night with tables set aside for the neighborhood.

Fresh croissants in a bakery display case
Bakeries

A weekend pastry box, baked to the number of preorders.

A bowl of ramen with pork and a wooden spoon, late at night
Late-night kitchens

Later hours on the nights enough neighbors say they will come.

A café owner handing a coffee across the counter
Shops

A neighborhood shopping night or a first look at something new.

Questions from business owners

What does it cost?

Nothing during the pilot. We want you to see real customers come through the door first. If that changes, we'll tell you well ahead of time.

Who handles payment?

You do, the way you already do: your website, your register, or at pickup. SOFE shows neighbors what you made and sends them to you.

Who are the residents?

People who live in Murray Hill and Turtle Bay, from 1st to 3rd Avenue and 34th to 50th Street. They join with a SOFE card or a neighbor’s invite and confirm their address.

What do I see about people?

Totals, like "41 interested, 18 ready to preorder." You never see names, emails, or addresses. When someone orders from you, you deal with them directly.

How much time does it take?

A few minutes a week to look at what neighbors want. You only respond to the ideas that fit your business.

I run a service business. Is there more?

Yes. SOFE Business runs clients, jobs, invoices, and your books in one place, bought once. See SOFE Business.

Free during the pilot

Request an invite for your business.

Tell us about your business. We review every request by hand, then show you what neighbors are asking for and help you pick a first thing to try.