Now in Murray Hill & Turtle Bay

What should your neighborhood make happen next?

Discover what's possible nearby. Help shape the food, events, and experiences local businesses offer. Then take part when your ideas become reality.

Free for residents. 1st to 3rd Avenue, 34th to 50th Street.

A pan pizza with fresh mozzarella, basil, and cherry tomatoes
Live in the Pulse · 112 neighbors

What pizza do you wish you could eat this weekend?

6 more votes and a local pizzeria bakes it Friday night.

24/30
Sample questions. Tap an answer to vote.
Built by NYC parents

What brings you to SOFE?

How it works

From an idea to a Friday night out.

One example, start to finish. It takes about a week.

  1. Monday

    What pizza do you wish you could eat this weekend?

    InterestedProbably buyPreorder

    Neighbors share

    Residents answer this week's Pulse and say how much they mean it.

  2. Tuesday

    41 interested

    18 ready to preorder · Friday is most wanted

    A business listens

    A local pizzeria sees the totals, never names, and decides it's worth making.

  3. Wednesday

    Now available

    Detroit-style pepperoni

    Friday, 5 to 8 PM · $24 · 30 pies

    It becomes real

    The pizzeria sets a date, a price, and how many. It shows up in the Pulse.

  4. Friday
    Friends sharing pizza around a table on a Friday night

    You take part

    Neighbors pick up their pies, and the next question is already waiting.

An example of how it works. Real neighborhood stories will appear here as they happen.

For local businesses

Your neighbors are telling you what they want.

SOFE helps you listen, respond, and make it happen. See what residents are asking for and how ready they are to commit, then post your answer to the Pulse. Free during the pilot.

Your neighborhood this weekSample view
Detroit-style pepperoniWeekend food · asked 3 days ago · 41 neighbors, 18 ready to commit
Make it happen
Grandma pie, fresh mozzarellaWeekend food · asked 3 days ago · 30 neighbors, 7 ready to commit
Ask a follow-up
Ready to commitLikelyInterested
For families

SOFE runs family life, too.

Sprout reads school email and grades, then tells you what's due and where your kids need practice. Otis keeps track of the rest of home. Both are yours for life, bought once.

See everything SOFE does for families →
Sprout showing Maya's next few days: a permission slip due tomorrow, early dismissal today, and a museum tripSprout learning view for Maya, grade 4: math developing, reading strong, and a 10-minute fractions practice
Surehand, our sister company

When an idea needs more hands, Surehand helps deliver it.

Some ideas need more than one business. Surehand brings tutors, party planners, and event help, and runs the job from start to finish.

1
Neighbors ask for a winter night market

86 neighbors interested in the Pulse.

2
Eight local shops and kitchens take a table

One Sunday evening in December.

✓
Surehand runs the night

Setup, staffing, and the evening itself.

An example of how it works.

What we believe

Make more possible. Together.

Technology should bring us closer to the people and places around us. AI gives us a new way to do that, by helping people create, connect, and get more done together.

You own it

Your information belongs to you. You decide what gets shared.

You shape it

Your tools, your routines, and the place you live.

AI works for people

It does the legwork, so you have more time for each other.

Local comes first

The best parts of life happen in person, close to home.

Everyone has a say

The people who make a community great should help shape it.

Businesses see totals

“41 interested, 18 ready to preorder.” Never your name, email, or address.

Real neighbors

Everyone joins with a SOFE card or a neighbor's invite, then confirms their address.

Security assessed

The SOFE app is CASA assessed, and our hosting and data vendors are SOC 2 certified. How we protect your data

No card yet?

Join the waitlist.

We're opening SOFE slowly, a few neighbors at a time, so the first members can help shape it. Tell us where you live and what you'd love to see. The waitlist helps us decide where to open next. It doesn't guarantee a spot.