Murray Hill & Turtle Bay

Your neighborhood, shaped by you.

Each week the Neighborhood Pulse asks what you'd love to have nearby. Local businesses see the answers, make the best ideas real, and you're the first to know.

Free for residents. By invitation.

A pan pizza with fresh mozzarella, basil, and cherry tomatoes
Live in the Pulse · 112 neighbors

What pizza do you wish you could eat this weekend?

6 more votes and a local pizzeria bakes it Friday night.

24/30
Sample questions. Tap an answer to vote.
The Neighborhood Pulse

A few good questions a week, and what came of them.

Short, picked for you, and always changing. Most weeks it takes a minute.

  1. Ideas

    What should stay open after 10 PM on Fridays?

    Ramen and dumplingsA slice and a beerTacos

    What do you want?

    Quick questions about food, events, and things you wish were nearby. Suggest your own, too.

  2. Plans

    2 seats from happening

    Chef's counter, one night only

    18 of 20 seats · Thursday at 7

    What should we make happen?

    The ideas neighbors liked most, with a date, a place, and a count. When enough neighbors are in, it happens.

  3. Happening

    Now available

    Weekend pastry box

    Preorder by Thursday · pick up Saturday

    Preorder

    What's happening now?

    Things a business or neighbor made because you asked. Preorder, reserve a spot, or join in.

Say how much you mean it

Your answer fits the question.

You don't preorder a game night. Each question offers answers that make sense for it, so businesses know what neighbors are ready to do.

A pan pizza with fresh mozzarella, basil, and cherry tomatoes
Food and things to buy

A weekend pizza special

InterestedProbably buyPreorder

Preorders tell the pizzeria how many to make.

Friends sharing a drink at a neighborhood bar
Events and activities

The Sunday game with wings

InterestedProbably attendReserve a spot

Reserved spots tell the bar how many tables to hold.

Fresh roasted coffee beans in a kraft bag
Clubs and subscriptions

A neighborhood coffee club

InterestedProbably joinSign me up

Sign-ups tell the café how much to roast.

Made by your neighbors

Every question goes to someone ready to act on it.

We only ask when a business or a neighbor is ready to make the answer real. Then the Pulse shows you what happened.

An example of how it works. The first real neighborhood stories will appear here.

1
Neighbors asked for a Sunday game night

29 said they'd probably go. 9 reserved a spot.

2
A local bar picked it up

Wings, a big screen, and a table for the neighborhood.

✓
See you Sunday at 1

Reserve a spot in the Pulse.

For everyone on the block

A Pulse that fits your life, with a few surprises.

You'll see more of what you care about, and now and then something new. That's how neighbors meet.

Friends sharing a drink at a neighborhood bar

In your 20s and 30s

Game nights, new food, run clubs, and people to do them with.

Two parents helping their daughter with schoolwork at the table

Parents

Kids' classes, family weekends, and other families nearby who want the same things.

Three older friends laughing over a photo album

Seniors

Afternoon socials, concerts, and good company close to home.

How you get in

Join with a card or a neighbor's invite.

  1. 1
    Get a card or an invite

    We hand out SOFE cards around the neighborhood. Every member also has 3 invites to share.

  2. 2
    Scan it and sign up

    The card or invite link takes you straight to this week’s Pulse.

  3. 3
    Confirm your address

    Tell us where you live. We check by hand when we need to, so everyone here is a real neighbor.

No card yet? Join the waitlist. It helps us decide where to open next.

34th36th38th40th42th44th46th48th50th3rd Ave2nd Ave1st AveMurray HillTurtle BayN ↑
Want more from SOFE?

Neighborhood stays free. Add family tools anytime.

Sprout ($59 once) reads school email and grades, then tells you what's due and where your kids need practice. SOFE for families ($99 once) adds Otis for the rest of home.

Sprout showing Maya's next few days: a permission slip due tomorrow, early dismissal today, and a museum tripSprout learning view for Maya, grade 4: math developing, reading strong, and a 10-minute fractions practice

Questions from neighbors

Is it free?

Yes. Neighborhood is free for residents. If a business makes something you want, you buy it from them directly, the same way you always would.

Who sees my answers?

Businesses see totals, like "41 interested, 18 ready to preorder." They never see your name, email, or address.

Why invite only?

So everyone in the Pulse is a real neighbor. Cards and invites keep it local, and each member can bring in 3 more people.

What area does it cover?

Murray Hill and Turtle Bay, from 1st to 3rd Avenue and 34th to 50th Street. We will open more blocks over time, and the waitlist shows us where people want SOFE next.

Does the waitlist guarantee a spot?

No. We add members slowly and choose carefully, mostly through SOFE cards and member invites. The waitlist helps us see where interest is, and we reach out when there is a good fit.

Do I need Sprout or SOFE for families?

No. Neighborhood works on its own. If you have kids in school, you can add Sprout ($59 once) or SOFE for families ($99 once) whenever you like.

No card yet?

Join the waitlist.

We're opening SOFE slowly, a few neighbors at a time, so the first members can help shape it. Tell us where you live and what you'd love to see. The waitlist helps us decide where to open next. It doesn't guarantee a spot.