Simple. Fair. Forever.

Own your system — no subscriptions, no lock-in. Pick what you need, when you need it.

The Product

SOFE

Your personal orchestrator

$199$499 after launch

A command center for daily focus, routines, and AI guidance. Many people start with personal life — then expand into work when ready.

What you get:

  • Clear focus on what matters, every day
  • Quick capture for tasks, notes, ideas, and decisions
  • Routines that actually stick — morning resets, weekly reviews, home reminders
  • AI guidance tailored to how you operate
  • A unified space where everything lives
  • Memory that remembers your context and priorities
  • Early access to mobile app

Complete for personal life. Extends to business if you want. No subscriptions — ever.

Reserve Early Access →

Early access pricing. $499 after launch.

What SOFE Actually Does

SOFE is your orchestrator for life and work — not just another tool, but a system that helps you move forward.

Get clear focus, every day

SOFE synthesizes what matters today. Not a task list — a prioritized view of where to put your attention.

Capture everything instantly

Tasks, ideas, decisions, notes — grab them in seconds. Everything goes to the right place automatically.

Build routines that stick

Morning resets, weekly reviews, recurring reminders. Systems that run without constant effort.

Add helpers that work for you

AI agents that handle research, follow-ups, and scheduling while you focus on what matters.

SOFE works as-is. If your needs change, it can grow with you.

Optional

Capability Unlocks

Most people use SOFE on its own. Toolkits are optional add-ons for when you need more structured workflows — not something you need to think about now.

Business Builder

Toolkit

For founders and operators running a business

Turn SOFE into your full business command center.

  • Customer workflows and relationship tracking
  • Proposals, engagements, and delivery management
  • Business health insights and forecasting
  • AI suggestions based on your work patterns

Growth & Outreach

Toolkit

For people focused on pipeline and revenue

Turn SOFE into a demand generation engine.

  • Lead capture and opportunity tracking
  • Outreach sequencing and follow-ups
  • Pipeline visibility and growth insights
  • AI-assisted prospecting and research

Professional Services

Toolkit

For consultants, advisors, and service professionals

Turn SOFE into a client-ready practice.

  • Client engagement and communication workflows
  • Delivery tracking and project management
  • Billing, invoicing, and client history
  • AI-assisted follow-ups and relationship management

Toolkits are one-time purchases — most people never need them. If you do, add them later and keep them forever.

AI That's Transparent & Fair

No hidden costs. No markups.
You only pay for AI when you use it.

No AI Required

SOFE works beautifully without AI. Daily focus, routines, and capture don't need credits. Use AI only when you want to.

Zero Markup

When you do use AI, we pass through costs at exactly what the providers charge. No platform tax, no hidden fees.

Choose Your Model

Claude, ChatGPT, Gemini, or Perplexity — pick what works for you. Switch anytime based on task or preference.

Bring Your Own Key

Already have API keys? Connect them directly and use your existing accounts. Full control, no middleman.

This is how software should work: you own the system, you control the AI, and you see exactly what you pay for.

Why Lifetime Licensing

Software that runs your life and business should be owned, not rented.

Our incentives align with your long-term success
We build for value, not for churn
You're not locked in — you're invested
The platform stays honest and focused

Common Questions

Do I need to pay for AI to use SOFE?

No. SOFE works fully without AI. Daily priorities, routines, quick capture, and your unified workspace don't require any AI credits. AI is optional — use it only if you want help with research, agents, or automation.

Are there hidden costs or markups on AI?

None. When you use AI features, we pass through costs at exactly what providers charge — no platform fees, no markups. You see the real cost and pay only for what you use.

Which AI models can I use?

You can choose between Claude (Anthropic), ChatGPT (OpenAI), Gemini (Google), and Perplexity. Pick based on your preference or the task at hand. Switch anytime.

Can I use my own API keys?

Yes. If you already have API keys with OpenAI, Anthropic, Google, or Perplexity, you can connect them directly. You'll use your existing accounts with no middleman.

What does "lifetime license" actually mean?

You pay once and own your license forever. No monthly fees, no annual renewals. You get ongoing updates and improvements to SOFE as long as we're building.

What if I need more capability?

Most people don't. But if your work grows into structured business workflows, toolkits are one-time purchases you can add later. They extend SOFE — no subscription required.

What happens if SOFE shuts down?

The SOFE Trust Layer includes documented succession plans and data portability guarantees. Your data stays yours, and continuity is protected.

Early Access — February 14

SOFE

Your personal orchestrator. Own it forever.

Join the first group shaping how SOFE evolves.

$199$499 after launch

A command center for daily focus, routines, and AI guidance. Many people use it for personal life — then expand into work when ready. Lifetime license, no subscriptions.

See everything included →

We'll send an invoice within 24 hours. Payment confirms your license.

By reserving, you agree to the SOFE License and Terms of Service.